SEARCH Behind the Scenes

Today, we have access to information delivered over the Internet from the most remote parts of the world. We are becoming informed, constructing meaning, and understanding the world based on the results retrieved by search engines. Because of this, I believe it is important to question their objectivity, and to think deeply about how search engines’ algorithms are selecting the results retrieved to us. SEARCH Behind the Scenes is an interactive installation, which invites the visitor to do an on-line search. Instead of showing its results on the computer screen, two computer monitors start a text-based conversation about their results. The conversation reveals different aspects of how search engines are curating our results, questioning their objectivity, and exposing a phenomenon that is not always visible to us; how their criteria have replaced the physical boundaries with digital boundaries — ones we don’t often recognize; ones we don’t often know exist. SEARCH Behind the Scenes invites the participant to think from a critical perspective about how this technology influences our lives and its implication in our understanding of today’s world. After interacting with SEARCH Behind the Scenes, participants are able to reflect and raise their own questions about how search engines work, encouraging them to interpret their results differently, and to develop some counteroffensive strategies in their mode of searching.

Click here to watch SEARCH Behind the Scenes – the video

*** SEARCH Behind the Scenes will be @ ISEA 2015 - August 14 – 19, 2015 – Vancouver, Canada – Thanks to Angela Decar ***

*** SEARCH Behind the Scenes – @ ACE 2014 - November 11 – 14, Funchal, Madeira 2014 – Thanks to Angela Decar ***

*** SEARCH Behind the Scenes: BUSCANDO detrás del telón – @ autonomía
11 bienal de artes mediales Chile
- from October 3 till November 16, 2013 ***

Fotos by: juan manuel aburto zawadzky


*** SEARCH Behind the Scenes – @ MFA Design and Technology Thesis Show, Parsons, New York - May, 2013 ***